Published

If an app is free, are you the product?

If an app is free, are you the product? "There is no such thing as free," says an osteopath: when you're not paying, your data pay instead.

Date
10/24/2026

About this programme

If an app is free, are you the product? "There is no such thing as free," says an osteopath: when you're not paying, your data pay instead.

Alessio Zanghirati Urbanaz opens with the trade-off. Rocco Capano, who builds AI, puts the old saying plainly: when someone gives you something for free, you are the product. Host Fakhar Anwar Safeer describes the attention economy, where notifications are designed to hook us, and his own habits: he turns notifications off by default and puts his phone face down when he is with his family, so he is distracted on his own terms.

The facts: • About 72% of Alphabet's revenue in the last quarter of 2025 came from advertising ($82.3bn of $113.8bn; Alphabet Q4 2025 results). • Google says it does not sell your personal information (Google Privacy Policy).

Watch the full conversation: tap the video link above the title. "Is AI Using You?" on Talk Away, this moment at 1:33:26: https://youtu.be/RvtpIDzOp68?t=5606

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Transcript

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